Example Solutions

 We create and send customized email, LinkedIn, and text outreach based on:

• A prospect’s background (job role, past experience, skills, education)
• Their LinkedIn activity (recent posts, comments, engagement)
• Published talks & papers (conference sessions, articles, thought leadership)
• Company events & projects (funding announcements, product launches, leadership changes) 

 We track key contacts and accounts to notify GTM teams when a relevant engagement trigger happens.

• LinkedIn posts & activity (so teams can engage at the right time)
• Company announcements & projects (new initiatives that indicate intent)
• Industry events & speaking engagements (to reach out when interest is high) 

 For clients attending conferences and industry events, we:

• Research every attendee on the list (if provided) to identify ideal buyers.
• Analyze attendee companies and match their known projects to relevant products.
• Send custom invites to key attendees, explaining why they should meet.
• Follow up with attendees post-event (assuming no conversation happened in person). 

We know markets are composed of buyer clusters, creating a constant need for ICP Discovery & Refinement. To help, we can:

• Run outbound experiments to test different personas at scale.
• Use AI-generated messaging to target varied roles and industries.
• Analyze response rates to refine and optimize ICPs. 

 Even established companies may be overlooking key decision-makers. We help:

• Test new buyer personas (e.g., CFOs instead of just CSOs).
• Run outreach to alternative roles to identify untapped opportunities.
• Refine messaging to align with different buyers' priorities. 

 We analyze a company’s team and investor LinkedIn connections (with permission) to:

• Match connections against target buyer personas.
• Write custom intro emails that make it easy to ask for a warm referral. 

For companies partnered with large enterprises (e.g., Cisco, Microsoft, AWS, etc.), we mine, map, and activate those partnerships to unlock new pipeline opportunities.

• Extract & analyze account ownership data from the partner’s account list.
• Research each account to uncover relevant buyer personas, active projects, and demand signals.
• Craft personalized outreach to the partner’s Account Executives (AEs), explaining:

1. Why they should bring your company into the deal
2. What to say to secure the introduction
3. How your solution aligns with the account’s initiatives

• Monitor those accounts for new demand signals (e.g., job postings, funding, strategic initiatives) and re-engage the partner AE when a new opportunity arises.

 We enable precise account targeting based on a company’s technology usage and compliance requirements, allowing our clients to:

• Target companies using specific technologies (e.g., Snowflake, Wiz, ServiceNow)
• Engage partners, competitors' clients, or users of complementary tech
• Focus on companies with compliance requirements (e.g., HIPAA, PCI, SOC 2) 

 We find speakers and influencers discussing relevant industry trends, then:

• Research their past talks & perspectives to assess potential alignment.
• Engage them with thoughtful outreach tied to their interests.
• Monitor key industry figures for new insights and engagement opportunities.