Faris Sales Consulting

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Faris Sales Consulting

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What is "Go-To-Market as a Service"? (GTMaaS)

Go-To-Market-as-a-Service (GTMaaS) is FSC’s operating model for delivering go-to-market outcomes.

We design, implement, and continuously operate automated systems that execute a client’s go-to-market strategy. Targeting, messaging, engagement, follow-up, and reporting are built into a single, integrated execution layer that runs continuously.


This allows clients to:

  • Execute faster than manual or enablement-driven approaches
  • Respond to demand signals in near real time
  • Scale output without scaling headcount


 By operating the system directly, FSC provides predictability in prospecting, consistent execution across accounts, and efficient scale without reliance on internal adoption or process change. 


  •  Example: If a client wants to engage high-propensity accounts, FSC designs and operates the systems that identify those accounts, generate prospect-specific messaging, execute outreach, log activity, and report outcomes—without relying on manual effort from internal teams. 

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